Today there are so many information media that we assume the value of the data that people give when they make a purchase, when they interact with an advertisement or when they share their opinion about a product. All of this could help your business improve its sales or marketing campaigns, but to take advantage of it, you need to do some data analysis.
Now how to start? The question is not only about obtaining information, but about processing it.
Analysis tools collect marketing data and process data to evaluate performance and strategically plan marketing departments.